Macarena González Cazón

product Designer
A curious designer who loves to focus on understanding complex problems and finding thoughtful solutions. I believe that the best work comes from collaborating with passionate people, always trying to create the best experience for our users while considering business goals.

Selected projects

2022 | research - UX/UI

Simplifying sales in the largest e-commerce platform of Latin America

View Mercado Libre Case Study

2023 | UX/UI - web design

Crafting comprehensive design solutions for a health tech startup

View Tiny Health Case Study

2023 | Design ops

Enhancing processes and services at a growing design agency

View Indicius Case Study

About

Hi! I'm Maca

I enjoy design as it allows me to understand and change the world around me. I take pride in my systematic thinking and my ability to consider the big picture while maintaining a high level of craftsmanship.

I have 4+ years of working experience. I've worked for Mercado Libre, Indicius and Tiny Health. I also teach at the Di Tella University.

I live in Buenos Aires, Argentina. I really like to read, run, and draw. I also write a newsletter about picture books, design, art and literature called Parsimonia.

My values

I always appreciate the chance to express how I aspire to live my wild and precious life. Although we all evolve over time, I believe that these values effectively embody my work ethic.

These are my core values:
  • I believe in having a curious mindset when it comes to work. I approach projects with an eagerness to learn and explore new ideas. This allows me to come up with deeper questions and to offer new perspectives to solve problems.
  • I also prioritize respect. Respect for others, for their ideas and for their time. Self-respect, on the other hand, means that I understand that I have to take care of my own wellbeing and be able to work with focus on a specific task in order to do my best work.
  • I also value taking things with joyfulness. I believe that taking a light-hearted approach to work helps to create a positive work environment and encourages collaboration. I want to build great things with talented people while enjoying the process.

The qualities I particularly value in people who work with me:
  • I deeply value simplicity. I appreciate individuals who strive for simplicity in their work, involving the ability to distill complex ideas into clear, understandable concepts, and to focus on what truly matters, removing unnecessary clutter. Simplicity leads to efficiency, clarity, and meaningful results.
  • I believe that being able to communicate clearly and efficiently is essential for successful collaboration. I appreciate when people are able to articulate their thoughts, ideas and concerns in a clear manner. This allows everyone involved to be on the same page and avoid misunderstandings.
  • I place high importance on a learning approach towards work. I admire individuals who constantly pursue growth in their professional and personal lives. They aren't scared to question their beliefs and presumptions, and always remain open to feedback and new strategies. This commitment to learning fosters a flexible and dynamic work environment, where ongoing improvement is the norm.

Personal Information
Full Name · ‎L‎elia Macarena Gonzalez ‎‎Cazón
Birth date · 04 / 03 / 1994
Nationality · Argentina
Residence · Buenos Aires, Argentina
E-mail · macarena.gcazon@gmail.com
Phone · +54 342 5366838

work experience

2022–Now

Self-employed Designer

Design and consulting for startups and design agencies, focusing on the design of digital product experiences. Clients included: Tiny Health, Kenbi, Brightscout.
2025–Now

UX professor at Di Tella University

Part of the Interaction Design faculty. My role requires balancing academic rigor with practical industry insights to prepare students for successful careers in this unstable and changing world.
2022–2023

UX professor at National Technological University

The Diploma in Accessibility and Usability (AYU) aims to train professionals to conduct user research, manage and execute the design of digital products and evaluate their usability in professional environments, integrating accessibility as a central factor in practice.
2021–2022

Mercado Libre

The largest online commerce ecosystem in Latin America and also one of the region's leading fintech platforms. Their efforts are centered on enabling e-commerce and digital financial services for our users by delivering a complete suite of technology solutions.
2019–2021

Indicius

The agency's diverse portfolio of clients gave me numerous opportunities to apply and improve my skills in various areas. This ranged from participating in Design Sprints to redesign the agency's entire brand identity.
2017–2019

City government of Santa Fe

My job was to carry out all the communication of the Sector of Strategic Development and Resilience. I had close contact with different actors in order to prioritize and establish needs in each case, and then transfer them to specific pieces. These pieces were usually editorial or audiovisual.

Studies

2020

Accessibility and Usability Diploma

National Technological University (Buenos Aires, Argentina)
2018

Bachelor's Degree in Visual Communication Design

Universidad Nacional del Litoral (Santa Fe, Argentina)

Complementary

2017–2018

Student Jury

Practical Work Chief - Workshop II, III, IV - Resolution 147-182018
Practical Work Chief - Technology III - Resolution 149-182017
Full Professor - Workshop II, III, IV - Resolution 063-172017
Associate Professor - Workshop II, III, IV - Resolution 064-172017
Associate Professor - Workshop II, III, IV - Resolution 065-172017
Associate Professor - Workshop II, III, IV - Resolution 066-172017
Practical Work Chief - Workshop II, III, IV - Resolution 309-17
2017

Course in Interface Design in HTML and CSS language

Universidad Nacional del Litoral (Santa Fe, province of Santa Fe)
2017

Extension Project Volunteer

Household effluents: raising awareness about the need for their treatment and possible reuse in the Alto Verde neighborhood.
2015

Introduction to Formal Calligraphy

Universidad Nacional del Litoral (Santa Fe, province of Santa Fe)
2015

Student Senate at University Council

Universidad Nacional del Litoral (Santa Fe, province of Santa Fe)

Contact